Valuable set of 7 ROLEX demitasse spoons. Use these with your coffee service. These spoons run $50 - $100 each on Ebay! They are very collectible famous Rolex advertising spoons produced by Bucherer. Bucherer which was the same as the famous chain of jewelry stores headquartered in Lucerne, Switzerland. The Rolex spoons often have the names of cities where a Bucherer store exists, were given away as free souvenirs at Switzerland hotels where they were placed on the pillow like a mint. Bucherer has been handing out the Rolex spoons since the 1950s. When a customer purchases a Rolex at Bucherer in Switzerland, they give him one of the Rolex Spoons. This spoon says "Lucerne" on its stem, as well as "Rolex" "Bucherer" . The bowl of the spoon features additional images. 4 .5" Price is for 7.